Understanding cookie consent performance is essential for ensuring compliance and collecting valuable data. Here, we delve into how tools like Consentmo and Cookiebot measure up against international standards, and how Twelve Monkeys can assist in optimizing these processes.
Detailed approach to benchmarking
Our analysis involved calculating average monthly acceptance rates across domains and tools, focusing on complete datasets for accuracy. We utilized Consentmo for our Shopify webshops and Cookiebot for other websites, providing a well-rounded performance evaluation.
Results: Average acceptance percentage
- Impressive acceptance rates: Our acceptance rates consistently exceed global benchmarks. While international averages are around 65-70%, our rates often surpass 80-90% for both Shopify webshops with Consentmo and other sites using Cookiebot.
New benchmarks in cookie consent
- User Experience Optimization: A focus on UX has been shown to increase acceptance rates. Incorporating intuitive designs and clear options leads to better compliance.
- Segmentation and Personalization: Tailoring the consent experience based on user behavior and demographics enhances engagement and consent rates.
- Transparency in Data Usage: Clearly informing users about how their data will be used builds trust, enhancing acceptance rates across the board.
Possible explanations for high acceptance rates
- User-friendly design: Simplified, engaging cookie banners drive acceptance.
- Consistent branding: Familiar design builds visitor confidence.
- Strategic presentation: A clear CTA and concise messages support higher rates, confirmed by global studies.
Before and after: Optimizing cookie consent with Complianz
Here’s a comparison of a client’s cookie consent banner performance before and after our enhancements. Initially, the banner was placed on the bottom left, obstructed by an email pop-up.
Proposed improvements to increase acceptance rates:
- Moved the position from bottom-right to the center of the screen for better visibility.
- Turned off the “X” close button to prevent users from dismissing the banner without providing consent.
- Removed the “Decline” button, setting “Accept” as the default. Users can still decline by opening Preferences and saving their settings.
- Enabled “Soft cookie wall” mode to add a dimmed backdrop, blocking interactions until a choice is made.
Results: Our cookie consent updates significantly improved performance, with the open rate increasing from 46.9% to 71.4%.
Comparison with international benchmarks
These metrics demonstrate our superior performance, driven by strategic UX enhancements and a thoughtful deployment of Consentmo and Cookiebot. Certainly! Here’s the comparison in a table format:
| Metric | Global Average | Our Results |
|---|---|---|
| Acceptance Rate | 65-70% | Above 80-90% |
| User Experience Impact | Moderate | High |
| Transparency and Data Usage | Low Awareness | High Awareness |
Highlighting client success with Cookiebot
Here’s a remarkable example from one of our clients who achieved an impressive acceptance rate of 87% using a Cookiebot banner. If you want a Cookiebot banner like this, please contact us to learn more about how we can help your business succeed.
Conclusion: The role of Twelve Monkeys
The comprehensive analysis underscores the importance of a holistic cookie consent strategy, integrating tools, configurations, and UX. Twelve Monkeys can help your business implement effective cookie consent solutions, elevating your acceptance rates and compliance.
By partnering with Twelve Monkeys, you can achieve:
- Expert Configuration: Tailored settings to maximize user engagement.
- UX-focused Design: Custom cookie banners that align with your brand.
- Ongoing Compliance: Keeping pace with evolving global standards.
To learn more about optimizing your cookie consent strategy, visit Twelve Monkeys. Stay tuned for our upcoming article on best practices and A/B testing for enhancing acceptance rates.
