Google’s ‘100 Results’ Change: Why Search Console Metrics Just Got a Reality Check

Hey there! In the ever-evolving world of digital marketing, Google’s latest tweak in its search results display is causing quite a buzz. With the change from showing top 100 results to something different, it’s a good time to dive into how this impacts businesses and what it means for your Search Console metrics. Stick around as we break it all down for you.

Understanding Google’s ‘top 100 Results’ change

So, what’s this all about? Google recently adjusted the number of search results it displays by default. Previously, you might have encountered 100 results per page, but now that’s changing. This shift might seem subtle, but its implications on your Search Console metrics are significant.

• Visibility and ranking: Fewer results mean a concentrated playing field. Landing on the first pages becomes even more crucial.
• Impressions and clicks: Expect these to shift. Fewer listed results could lead to fewer overall impressions.

What it means for your Search Console metrics

The Search Console is a tool many businesses rely on for insights into their website performance. Here’s how this change might affect those insights:

1. Impressions might decrease, as fewer results mean fewer pages in the overall count.
2. Click-through rate (CTR) could improve for top-ranking pages. With fewer distractions, your content might get noticed more.
3. Average position metrics might change, affecting how you view your ranking data and trends over time.

Visual impact on clients

To illustrate, here are some insights from various clients where impressions decrease while positions increase. It seems like a boost, but it’s due to seeing less data. The upside? You’ll see fewer irrelevant terms, reducing noise.

Client A:

Client B:

Client C:

This change can positively impact your focus on relevant search terms and enhance targeted visibility.

Making data-driven decisions

With Google’s change, data becomes even more crucial. We create custom dashboards that help you gain real-time insights by combining multiple data sources. You can make informed decisions to capitalize on new opportunities.

“Data is at the core of modernization and growth. Let it guide your strategy.”

Conclusion

Google’s ‘top 100 Results’ change might seem like a simple tweak, but its impacts are far-reaching. Adjusting your approach in the Search Console and adopting new strategies is key to staying ahead. At Twelve Monkeys, we’re here to guide you through these changes with a friendly and professional approach. Focus on results, adapt to changes, and let’s keep growing together.

Feel free to reach out and learn more about how our multidisciplinary team can assist you in navigating these digital transitions smoothly. We’re here to help your business thrive!